What AI Wants: How to Create Content AI Tools Recommend and Crawl

AI isn’t the future - it’s the filter. If you want your content to rank, be referenced, or even discovered, you need to know what AI tools like OpenAI, Google’s SGE, and Perplexity are looking for.

Spoiler alert: it’s not just keywords.

1. Structured Data is the New Organic

Structured data - like schema markup - helps AI understand and categorize your content accurately. Use JSON-LD schema to define your organization, services, and even articles. Tools like Schema.org and Google’s Structured Data Markup Helper can get you started.

2. Speak AI’s Language: Semantic SEO

Instead of stuffing keywords, semantic SEO focuses on topical relevance and entity relationships.

Think of it as training an LLM (Large Language Model) to associate your brand with specific themes. Use tools like InLinks and Surfer SEO to map semantically relevant content clusters.

3. Use FAQs and TL;DR Sections

AI models crawl for direct answers. Add FAQ schema, TL;DR sections, and summary blocks to increase your chances of being pulled into AI-generated overviews.

4. Link Smartly

Internal linking guides both bots and humans. Reference other relevant blogs or service pages to improve crawlability and topical authority.

Want to ensure your content is AI-optimized from the ground up? Let's chat!