Who We Are
We work with brands and leaders across the wellness umbrella because wellness isn’t just our niche - it’s who we are. We live and breathe the wellness lifestyle, and that deep understanding allows us to market it with authenticity, clarity, and intention. We don’t just know how to sell wellness - we know how it feels, how it’s experienced, and how it should be communicated.
At Haus of Dawn, we support retreat leaders, retreat spaces and destinations, wellness brands, fitness and movement professionals, beauty and self-care brands, holistic practitioners, and lifestyle creators who are building something meaningful. From yoga studios and pilates instructors to skincare brands, nutrition-focused businesses, and spiritually aligned entrepreneurs - if your work supports well-being, embodiment, balance, or conscious living, you’re in the right place.
We help our clients grow their digital presence through intentional strategy, thoughtful design, and storytelling that actually connects. Whether you’re looking to refine your brand, strengthen your social media, or build a digital ecosystem that reflects your values, we’re here to support your growth in a way that feels aligned, sustainable, and true to who you are.
If you’re building a wellness-centred business and want marketing that understands your world — we’d absolutely love to help you grow.
FOUNDER & CMO
Hey, I'm Ella Dawn.
Hey, I’m Ella Dawn Burgess - the brain + eye behind HAUS OF DAWN.
After years of working inside marketing agencies and leading countless client projects across branding, social media strategy, and digital design, I noticed a pattern: gorgeous visuals without purpose, or visually unappealing strategy. I started HAUS OF DAWN to change that—to create a space where creative storytelling and intentional marketing live side by side.
I grew up in a creative household and naturally gravitated toward the arts, but it was my fascination with psychology and behaviour that pulled me into business marketing. I became obsessed with understanding what makes people click - literally and emotionally. That desire led to a degree in Business Marketing, years of hands-on client experience, where I deepened my knowledge of consumer behaviour, content psychology, and strategic communication, and eventually, the leap into building something of my own!
My passion lies in uncovering the why behind brands - getting to the root of what makes them unique - and reinforcing that message through strategic content, intentional design, and copywriting that tells your story. I believe that strategic visual storytelling is one of the most powerful tools we have to build connection, trust, and recognition.
If you're ready to turn your vision into a brand that feels like home - and performs like a powerhouse -you’re in the right spot.
BUSINESS DEVELOPMENT MANAGER
Hey, I'm Chase.
I support the business from behind the scenes, focusing on the administrative and operational work that keeps everything running smoothly. From handling invoices and internal documentation to supporting workflows and business processes, I make sure the back end of the business is organized, efficient, and dependable.
While I’m not always client-facing, my role is all about structure and support - ensuring systems are in place, details don’t fall through the cracks, and the team can focus on what they do best. I take pride in being reliable, detail-oriented, and proactive when it comes to the operational side of the business, contributing to long-term stability and growth through strong internal support.
Why "Haus"?
Haus of Dawn was created from a deep desire to bridge intentional design with effective marketing strategy - a place where you don't have to choose between the two.
The name "Haus" is an homage to the modernist design movement Bauhaus, which emphasized that form should also follow function, and that true art blends art, craft, and technology with simplicity and functionality.
"Haus" is also a German word for house - and at Haus of Dawn, you’re getting more than just a service. You’re entering the full ecosystem: a space where intentional brand design, soul-aligned content strategy, and digital marketing thrive together under one roof.
Recent Experience
2024 - 2025
Barlume Inc.
At Barlume, I managed social media strategy, full content creation shoots, graphic design, copywriting strategy, and video editing for a range of clients, ensuring each brand’s voice and visuals align with their goals and audience. I also lead branding and web design projects—developing visual identities, designing conversion-focused websites, and executing cohesive digital marketing strategies that drive real growth.
2023 - Present
THE TEN SPOT
At THE TEN SPOT, I own the full social media strategy and execution for two beauty bar locations, focusing on Instagram Reels and Shorts to increase visibility, boost engagement, and drive bookings. Through trend-informed content and consistent posting, I've elevated profile views to over 40K monthly, positioning the brand as a standout in the local beauty space.
2023 - 2023
Social Rise Inc.
At SocialRise, I managed social media content for over 15 platforms, creating and scheduling posts for multiple brands using tools like Buffer and Meta Business Suite. I also produced short-form video content using CapCut, TikTok, and Instagram Reels to boost engagement and maintain consistent brand presence across channels.
HAUS OF DAWN