Introduction In a world where “near me” searches are up more than 500 % and 76 % of people who search nearby end up visiting a business within 24 hours, your restaurant’s feed is no longer just a pretty gallery of food. It’s a searchable extension of your brand, a storefront that lives inside Instagram, TikTok, Google and maps. Nearly 9-in-10 diners look up a restaurant online before choosing where to eat and over half discover new spots via social media, so if your pages are