Ella Burgess

Instagram carousels are not effective simply because they contain valuable information. Plenty of educational carousels are beautifully designed, thoughtfully written and still receive very little engagement. The difference between a carousel that gets ignored and one that earns saves, shares and meaningful reach often comes down to how successfully it guides someone through a series of small decisions. First, they must stop scrolling. Then, they must understand why the post matters. Then,...

If you woke up this morning and noticed Instagram, Facebook, Messenger, or even Threads acting strangely, you weren't alone. On June 12, 2026, Meta experienced a widespread outage that affected users across the globe. Reports flooded Downdetector as thousands of people found themselves unable to log in, send messages, load feeds, view stories, or access their accounts altogether. For many businesses, the immediate reaction was panic. "How am I supposed to reach my audience?" "What if my...

On June 8, 2026, Instagram rolled out one of the most-requested features in the platform's history: the ability to manually reorder posts on your profile grid. No deleting. No reposting. No losing likes or comments. Just drag, drop, and done. If you have been managing a brand account, a creator profile, or a business page on Instagram, you already know how frustrating the grid has been. Your profile is the first thing a potential client or follower sees when they land on your page. But until...