Tiger Soul Retreats

Led organic social media content creation and strategy for Tiger Soul, implementing a strategic mix of short-form video (Reels), carousel education, and emotionally driven static content. This approach resulted in consistent, compounding growth across all key performance metrics while strengthening the brand’s global presence.

Key Performance Metrics:

• Views: Increased from ~5,000 to 17,000 in the first month (+260%), followed by +37% growth to 19,000, and reaching 21,000+ by month three

• Reach: Grew by +371% within the first month, with continued expansion driven by algorithmic visibility

• Non-Follower Discovery: Increased to 42% in month two and 55% by month three, indicating strong audience expansion beyond existing followers

• Engagement: Interactions increased by over 4x in the first month, with sustained engagement despite seasonal slowdowns

• Follower Growth: Achieved +10% growth in the first month, with continued audience development and refinement over time

This strategy successfully transformed the account into a highly discoverable, globally reaching brand, while building a more aligned and engaged audience through intentional, psychology-driven content.